What Makes Us Different?

Why choose Us?

MINT is Destination-Oriented

Destination Oriented means our Advertisements are the content our Audience is Interested in. As opposed to other types of media, we do not play music, provide TV programming, or print editorials in order to build viewership; because advertising in those types of media is viewed as 'Interruptive Advertising', and does not garner full consideration from the consumer.

Our audience comes to the MINT to shop as they would if they were walking through a Mall. They window shop the businesses, hoping to find value in categories they are interested in; so your message gets seen, and your Business gets Considered.

Why choose Us?

Gainesville's Longest Running Publication Serving the area for 40 Years

MINT is A+ rated online

Over 40% of our Advertisers have been with us at least 10 Years

Why choose Us?

Gainesville's Largest Audience

We print over 75,000 copies per month making us larger than all other competitors COMBINED

As opposed to rack distribution, we direct-mail all 75,000+ copies per month ensuring your message gets put into the hands of consumers in your area.

Because each Family receives one magazine per month (as opposed to taking multiple copies from a rack), we have more Restaurant Advertisers than any other media which translates into higher Open Rates, Repeat View Rates, and Shelf Life.

Why choose Us?

Gainesville's Highest Income-Earning Audience

We target our mailing list primarily to Upper-Income-Earning Home-Owners whereas other media cannot deliberately select their audiences.

These are the people, who not only have the need for your Services, but who can afford to solicit your Business; the people most likely to respond.

Why choose Us?

Gainesville's Best Advertising Investment

Our Magazine has the visual element to showcase your products/services and to communicate a 'feeling'; plus, because it is in print, the audience doesn't have to remember the message details or your contact information. They can make a decision and take action right off a single ad.

MINT has the Lowest Cost-Per-Qualified Impression of any local media

The owner, Fritz, directs all campaigns and has 20+ years' experience